Current NYU Course Offering:


The arts category is rife with change. This presents enormous challenges for artists, producers, venue managers and marketers. In addition, the practice of marketing is changing just as quickly if not more so. Strategy and tactics are at more of a premium than ever. Marketers in arts related businesses must find a way to flourish in this new world, by working smarter, faster, and with great ingenuity. The course's objective is to garner an understanding of the concepts that drive arts marketing, to explore the competitive landscape and uncover what leads to a successful arts business, too practically apply coursework towards a project of students interest and focus, and to refine written and oral presentation skills. 

For more than 20 years, Jed has taught and lectured on advertising, marketing, and the arts at such institutions as Yale School of Management, Yale School of Drama, the Savannah College of Art and Design, and Columbia Business School. He is currently an adjunct professor at NYU’s Stern School of Business teaching Arts Marketing.